The Democratic Republic of Congo, known as "the heart of Africa", is a magical African country, because of its superior geographical location. In the meantime, its exceptionally rich mineral resources have earned it the reputation of "World Raw Material Warehouse" and "Central African Jewel", which has attracted the favor of global major mining enterprises, especially Chinese enterprises with huge demand for mineral resources. As known, it is understood that more than 70% of the local mining enterprises are Chinese, and the mainstream vehicles used by them are mining dump trucks. As one of the leading mining and construction tire brands in the Democratic Republic of Congo, Techking has had a good market reputation and service experience for many years and has become a solid partner of local users, and the tire products have successfully passed the test in many local projects.
Because of the huge market demand of local customers, to let more customers know the brand of Techking and give back to the old and new customers, the Techking DRC office and a local strategic partner jointly held the first seminar of Techking in Lubumbashi on April 23rd, 2023 with the theme of "Working Together to Win Continuously". More than 30 partner representatives and Techking staff attended this seminar, including Flora Xu, Vice President of Techking, Young Zhang, General Manager of Techking DRC Office, Owen Wang, Service Manager of Techking, and Ms. Zhang, General Manager of the strategic partner.
In Young Zhang's welcome speech, he said that Techking has focused on the mining tire segment since its inception, and The Democratic Republic of Congo is one of the most important mining countries in the world. "At present, tires are still one of the top three costs in mining transportation, and Techking's goal is to use accurate product selection and matching to meet customers' special needs of differentiated applications and improve efficiency with perfect pre-sales, in-sales, and after-sales services." In his speech, Young Zhang recalled that since the establishment of the DRC office at the beginning of 2022, it has covered most of the mines in the country, visited the site hundreds of times, outputted thirty tracking reports, and received satisfaction and get praise from many customers.
After that, Flora Xu shared the "Techking Way", introducing the development of Techking from the company's history, application-specific research, development, professional services, and the company's values and corporate culture, and promised: “In the future, the company will continue to base on application-specification, rooted in localization, customer value as the center, and continue to bring more and more high-value tire products and professional and field services for users timely."
As the co-organizer of this event, our strategic partner in The Democratic Republic of Congo, gave a detailed description of the business information. Since the cooperation between them and Techking from the end of 2021, both sides have a high degree of fit in terms of product quality and service concept. They do not just have the advantage of a local supply of stock in The Democratic Republic of Congo, but also can link business and service with the team of Techking's DRC office to provide high-value pre-sales, in-sales, and after-sales services to meet the high-value tire needs of our customers.
Finally, Owen Wang shared about the specialized local service of the DRC office. He said that in 2022, Techking's special tires for mining dump trucks initially met the needs of rainy and dry seasons in the Democratic Republic of Congo, effectively improved the on-site transportation efficiency and reduced the safety problems in the use process, and gained the general recognition of the users. In 2022, Techking signed an agreement with a strategic customer for the construction of a tire service situation in the mine, and completed the construction in April 2023, which will further provide the customers with safety efficiency and most reduction values.
"Our goal is the same as our customer's goal, which is to help users to improve equipment attendance and ensure the production target of stripping", Young Zhang said that Techking will keep increasing its investment in the Democratic Republic of Congo market, fighting side by side with these customers. Only by practicing diligently can one achieve great success. At the same time, "Techking will continue to iterate on products and services to help customers continue to improve efficiency and reduce costs, and build core competitiveness in the field of mining."