Techking's Brand Power Rises, First Time in "China's 500 Most Valuable Brands"
2023 - 07 - 27736

On June 15th, the World Brand Lab was organized by the twentieth World Brand Conference in Beijing. The General Assembly released the 2023 "China's 500 Most Valuable Brands" analysis, the total value of the enterprises on the list of 3.5 trillion yuan, an increase of 10.84%. Among them, Techking for the first time with a brand valuation of 13.598 billion yuan, among the list of 439th.

Unlike other tire companies on the list, Techking is the only tire company that focuses on the mining and construction market segment, which means that Techking has won the favor of more professional customers and established a good brand image in a smaller market segment by higher product quality and service.

From the beginning of focusing on the mining and construction market segment, Techking has insisted that only by penetrating the applications, understanding customers' needs, and solving customers' pain points can we gain a foothold and develop in such a segmented and professional market. Therefore, from the beginning, Techking has confirmed that scenario-based research and development is the core R&D concept of the company. Under this concept, Techking has continued to iterate on the selection of talents, scientific research investment and organizational capacity, and the ability of application-based R&D has been enhanced. Up to now, the company has developed more than 600 types of tires adapted to different operating environments.

At the same time, Techking also left a glorious milestone in the history of industry development - Techking is the industry's earliest batch of tire enterprises that provide the OE service for foreign construction machinery brands and is still the only domestic tire brand providing OE service with Manitowoc and TADANO these two major international crane original equipment manufacturers. Besides, Techking is one of the earliest batches of domestic enterprises that research and develop wide-body dump truck tires. Since 2011, Techking began to provide OE tires for the cranes from domestic manufacturers and is currently the only one in the country at the same time for the three major original equipment manufacturers to provide tires for the tire brand XCMG, SANY, and ZOOMLION.

Based on the deep insight into the market demand and years of technical accumulation, Techking has established an excellent market position in the industry. In the overseas market, Techking has successfully provided tire services for more than 40 world-renowned construction machinery manufacturers, such as Liebherr, Sandvik Group, Tadano Demag AC, JCB, etc. At the same time, Techking has also won the recognition of international first-class mining companies, such as Rio Tinto Group, Glencore, BHP Billiton, Vale, etc., and has already served mining and construction customers in more than 100 countries around the world.

Not only that, with the value of customer use as the anchor point, Techking also focuses on providing customers with professional tire services in addition to application-based products. Since 2019, Techking has established systematic localized channels in key global markets and key regions in China. Ranging from tire selection to after-sales claims, Techking can provide customers with tire services throughout the entire life-cycle of tires before, during and after the sale, which is highly praised by customers.

Under the combination of excellent application-based R&D capability, tire quality and professional service, Techking has established a good brand image with customers, and has not only been awarded the "Top 100 China Construction Machinery Suppliers" in T50 Summit, "Excellent Supplier Award" in CMIIC, and other industry honors, but also named as a national specialized, special and new "small giant" enterprise, Qingdao "hidden champion" enterprise, Qingdao technology innovation center enterprise and other titles.

The inclusion in the list of "China's 500 Most Valuable Brands" in 2023 is another recognition of the achievements made by Techking in 16 years of deep development in the mining and construction tire market, which proves once again that Techking's application-based products and professional services have become the most robust core of the Techking brand after a long-term and all-round test by customers.

In the future, Techking will continue to take the products and services as the core, take the customers’ value as the goal, and continue to sublimate the brand essence of application-specific and trustworthiness to realize the vision of "becoming a leading mining and construction tire brand".


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